Tuesday, 13 November 2012

Vibe target audience - Research

Magazine Proposal ...Powerpoint

My House Styles -Planning

Magazine Word Proposal -Planning


Magazine Proposal


For the main part of the AS media coursework criteria, we are told to produce a music magazine of which contains: a front cover, contents page and a double page spread. For this task i have preferred to work individually and have chosen to name the magazine ‘TEMPO’. I have chosen this name to suit what he main theme of the magazine is about and that is to reflect the speed at which the music industry developing. Also that It is closely related to the genre of music. My chosen musical genres for this project vary from Pop, Hip hop, R&B and a small insight on Rock. This magazine will include insights on music legends within in each genre of music I have chosen to put in the magazine.

 Artists such as Rihannah, Shakira and Kanye West; are at the embodiment of power in the music which me further how the music industry is developing.The thing that will make my magazine different and unique from others is the fact that firstly my magazine is based on more then 2 musical genres. Secondly because my magazine will not only cover the development of the music industry, but will contain details updates on latest albums, singles and gossip of the few chose artists.

The people that may publish my magazine will be a publishing company like Bauer Media as they have published magazines like Q and Kerrang which are related to the type of music magazine I’m going to produce. Also Bauer Media offers a gap in the market (niche audience) for me to publish the magazine as the ground of media outlets are mainly aim on the older generation.  The target audience I would like to aim my magazine at are people from the age of 13-25. As the genres I have chosen are dominant in the charts, which appeal to young people.

Thursday, 18 October 2012

Case studies Front Cover -Research


Front Cover:




On this magazine front cover you can see that the only image on the front cover is an image of Nas. His image creates a reflection of a person with a lot of attitude. His eyes are directly facing the audience giving of the ‘BadBoy’ vibe. The image used is a medium close up of Nas in front of the masthead, showing his importance within the content of this magazine. The fact that his name has been printed of in a capital, bold and large font also emphasis his importance with helping sell this magazine. 

This magazine has not used a lot of colours, however all the colours used have given of a specific effect, of making the magazine either look attractive to its target audience or the fact that it helps readers uncover information very quickly. The image used also helps with attracting readers, not because the image of Nas is really attractive but makes them wonder how such a look came about on his face.

 This magazine can also give readers the impression that the media has not changed at all in suggesting that all youth are people of ill manners and are very rebellious. This is evident within the text but also the fact that Nas is wearing silver chains and a black hoodie. Looking at this front cover, you can tell as a reader that the target audience is Hip-hop lovers. The big clue is that the article is about Nas, and his genre of music is Hip-hop. Also the references Hip-hop being on higher level, tell us this magazines target audiences are Hip-hop lovers.

Case studies Double Page Spread -Research

Double Page Spread 



To conclude on the vibe magazine double page spread they have chosen to give a whole page just for Usher’s image and the other for the interview to go with it. They have chosen to use a typical layout convention thought the use of paragraphing and the use of columns. The image that has been used has been taken as medium close-up shot as you are only able to see half of Usher’s body. Usher’s eye contact is not being made to the audience however facing the direction of the caption showing its importance rather than the image itself. 

There are no immensely bright colors used however the simple use of the caption written in bold white on a greyish background helps drag the readers attention to what Usher is saying. Also the question being written in bold back separating it with the answers is a benefit to the readers to help them understand what is going on rather than having the interview in the same consistent use of regular black and not bold black. 

There really not much you can say about the image it seems pretty plain to me however they seem to have put a stress on the fact the he is smoking a cigar, this is not such a good image to present to his fans, old or young but the fact that it’s a cigar, not a cigarette makes the action seem more sophisticated, as cigars are rated as high class. To be completely honest i think the target audience for this article is more suited for 25 - 40 years olds as I personally think it fails to gain the attention of a younger target audience.


Looking at this double page spread, you can tell as a reader that the target audience is R&B and Pop lovers. The big clue is that the article is about Usher, and his genre of music is R&B. Also the reference on Michael Jackson, Usher’s albums and other major artist of the same genres, tell us this article targets audiences of R&B and Pop lovers.